Rigby, Elevated for What's Next

Over the past few years, our company has experienced rapid growth.

We’ve taken on bigger challenges, built more advanced systems, and helped our worldwide clients launch marketplaces and B2B platforms that truly make a difference in their industries.

With all of this in mind, refreshing our brand and website was a natural next step. We wanted it to reflect who we are today - and where we’re going next.

Why did we do this

From the beginning, we’ve been focused on building tailor-made marketplaces and custom commerce solutions. Over time, the projects we took on became larger and more demanding. We partner with companies around the world, working with enterprise clients across North America, Europe, the Middle East, Africa, and the Asia-Pacific region.

Along the way, some incredible new brands have trusted us to help them build their future:

• Watermelon - a leading F&B platform in Dubai, their custom B2B Medusa marketplace with web and mobile apps, streamlines access to 42k+ products from 400+ global suppliers.
• UltiMaker - a global leader in 3D printing, their marketplace is the largest 3D printing community in the world & the largest 3D model repository for 3D printing.
• NABX - a U.S.-based market maker in precious metals, their custom-built Medusa B2C eCommerce digitalizes traditional precious metals trading.
• Greetwell - equips short-term rental providers with a B2B2C system for organizing rental property data and seamlessly integrating additional service offerings.

Each of these projects challenged us to go further, build smarter, and find solutions that fit the real-world needs of businesses and their customers.

But success for us isn’t just about delivering more projects in more places. It’s about staying close to the values that shaped Rigby from the start.

We’ve grown quickly - not just in size, but in the ambition of our clients and the complexity of the platforms we build. This brand refresh was about bringing our identity in line with our reality. We didn’t need to reinvent who we are - just evolve how we present ourselves, especially as we step further into the enterprise space.
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Jacob Zbąski, CEO & Co-Founder

Our journey began with a clear mission: to build trust and deliver high-quality software. That mission still drives us today. We also believe in the power of open-source and community.

As our work evolved, so did our approach. After being recognized as a Medusa Expert, we also began developing our solutions - like Mercur, an open-source platform for launching multi-vendor marketplaces, and Medusa B2B & B2C Starters. These tools help businesses accelerate their commerce journeys, making complex platforms faster and easier to build.

This mindset helped us become top-rated Medusa developers on Clutch in both 2023 and 2024 - recognitions we’re proud of, because it reflects both our focus on quality and our commitment to the community we serve.

As Rigby evolved, so did the scale and ambition of our work. We knew our brand had to keep pace - not just in how it looks, but in how it communicates who we are and what we deliver. We simplified our design, clarified our message, and introduced visuals that reflect our nature. The result is a brand that’s confident, clear, and built for what’s next - just like the solutions we create.

Khrystyna Tripnyk, Lead UX/UI Designer

So this upbranding is more than a logo or a new design. It is about defining our brand identity more clearly - for our team, our partnerships, and our business.

What’s new

• A website and logo that’s simple, clear, and to the point: easy to navigate, easy to understand, and focused on what matters to our clients.‍
• Precise view of what we deliver: tailor-made marketplaces, custom commerce platforms, and Medusa development.‍
• Our solutions, alongside core services: we’re not just a service provider - we build and optimize our products too.‍
• Positioned to match our clients’ ambitions: ready to tackle the complexity of the challenges they trust us with.

What stays the same

Even with a new look, some essential things haven’t changed:

• We’re still a team of people (but bigger) passionate about building modern products.
• We’re still inspired by creating custom solutions and supporting our clients' growth.
• We’re still hands-on and involved at every stage of the development process.

Looking ahead

This is a new chapter for our brand, but just the next exciting step in our story. We’ll continue to partner with companies that have outgrown traditional tools, delivering flexible B2B and B2C systems designed to match their specific business workflows, strategy, and vision.

For us, this brand upgrade is about helping businesses make the best decisions when building their commerce platforms - and making sure everything we do reflects that focus.